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Haydn Parkes
Portrait of Haydn Parkes smiling

About

I like building things that grow.

I enjoy taking an idea and turning it into something real: a business, a product, a proposition that customers choose and people are proud to work on.

I'm drawn to commercial challenges. Finding the opportunity, working out what will make it succeed and bringing people together to build momentum is the part of the job I love most.

My experience spans sales, national accounts, brand building, product launches, commercial partnerships and innovation. At Diageo that meant bringing Guinness and Hop House 13 to life in hospitality; at Stonegate it meant taking MiXR from an approved business case to a national platform and a new supplier partnership proposition.

Today, my work includes innovation leadership at Digital Jersey and commercial advisory through Second Visit. Whatever the setting, I'm most energised when I have meaningful ownership — and can see the decisions, teamwork and effort turning into tangible outcomes.

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Career

  1. Diageo

    Commercial, national accounts and customer marketing leadership.

  2. Stonegate Group

    MiXR launch, commercialisation, product development and growth.

  3. Digital Jersey

    Head of Innovation, overseeing innovation programmes and the Impact Jersey investment fund.

  4. Second Visit

    Founder, commercial advisory business supporting drinks brands with hospitality growth and national tenders.

Haydn standing on a mountain summit with trekking poles, rocky ridges behind him

Outside the office.

Outside work, life revolves around family, keeping active and making the most of the outdoors. You'll usually find me surfing, playing golf, training for my next challenge or planning an adventure.

I've always enjoyed exploring new places, meeting new people and trying something different.

Let's build something ambitious.

I'm always interested in conversations about commercial growth, new ventures and leadership opportunities.

Get in touch