Work

Commercial challenges, and how I solved them.

Four programmes where I owned the proposition, brought the organisation with me and delivered measurable growth.

Product launch · Commercialisation · Growth

MiXR

Stonegate Group

From approved business case to national launch in five months.

Challenge: Turn a digital loyalty proposition into a live national product in just five months — creating the name, brand, launch strategy and technology proposition, while preparing more than 800 pubs to adopt an entirely new digital product.

Key achievement: 2m+ users and £3m+ supplier revenue

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Brand activation · Commercial growth

Guinness Six Nations

Diageo / Guinness

Bringing a national brand to life across 10,000 pubs.

Challenge: Create a nationwide Guinness activation that would turn the Six Nations into a major commercial opportunity across the UK on-trade.

Key achievement: 10% YoY sales uplift alongside activation

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Go-to-market · Product launch

Hop House 13

Diageo / Guinness

Launching a new lager proposition into 1,000 venues.

Challenge: Introduce a new lager brand to the UK on-trade and establish a compelling customer proposition.

Key achievement: ~1,000 venues in year one

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Programme leadership · National delivery

Raising the Bar

Diageo

Supporting 30,000 hospitality venues through recovery.

Challenge: Support the hospitality industry following the disruption caused by COVID-19.

Key achievement: 30,000+ venues supported

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Let's build something ambitious.

I'm always interested in conversations about commercial growth, new ventures and leadership opportunities.

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