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Haydn Parkes
Guinness Raising the Bar branded outdoor seating booths at a hospitality venue

Raising the Bar · Programme leadership · National delivery

Supporting 30,000 hospitality venues through recovery.

Helping the hospitality industry reopen after the disruption of COVID-19.

Organisation
Diageo

The challenge

Support the hospitality industry following the disruption caused by COVID-19.

The approach

I coordinated a complex national support programme, bringing together suppliers, hospitality partners, budget and logistics to help venues reopen.

Delivery focused on getting practical support — including PPE, sanitiser and marketing equipment — to the places that needed it. The programme supported more than 30,000 hospitality venues nationwide.

What I personally owned

  • Programme delivery and coordination
  • Management of a major hospitality recovery budget
  • Deployment of PPE, sanitiser and marketing equipment
  • Coordination with suppliers and hospitality partners
  • Delivery of support to venues nationwide

The commercial impact

30,000+
Hospitality venues supported

What this demonstrates

I can deliver under pressure at national scale — moving budget, suppliers and logistics quickly to where they're needed most.

Next case study

MiXR

Let's build something ambitious.

I'm always interested in conversations about commercial growth, new ventures and leadership opportunities.

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